What is SEO
Search Engine Optimisation (SEO) is the key to making your business discoverable online. Whether you run a local business or a global enterprise, SEO ensures potential customers find you when searching on Google. By optimising your website’s content with relevant keywords, structuring it for search engines, and building a strong online reputation, SEO drives organic traffic and boosts credibility. We explore what SEO is, how it works, and why it’s essential for businesses to thrive in the digital age.