Brand design & strategy
A brand that looks right everywhere it appears.
Whether you are rebranding or starting fresh, good brand design gives you a logo, a palette, typefaces and the rules that hold them together, so your website, your van and your business card all clearly belong to the same company.
Strategy before style.
A brand is a decision about who you are for, made visible.
Before a colour is chosen, we work out what the business stands for, who it serves and what it should say. That positioning is what makes the visual choices easy and defensible: the brand looks the way it does because of what the business is, not because of a trend.
For a start-up that means a clear foundation to grow on. For an established business it usually means closing the gap between how good the work is and how it looks from the outside. Either way the brand strategy is written down, so it keeps guiding decisions long after the design is delivered.
What you get.
A complete identity, not just a mark.
- Brand strategyPositioning, audience, message and tone of voice, agreed in writing before any design.
- Logo designA primary mark, secondary versions and the small-size and single-colour variants real use demands.
- Colour and typeA palette with screen and print values, and typefaces chosen for how they read, not just how they look.
- Brand guidelinesA short, usable document so anyone producing material for you keeps it consistent.
- Stationery and printBusiness cards, letterheads, brochures and anything else that goes to a printer, set up correctly.
- Signage and vehiclesArtwork for shopfronts, vans and exhibition stands, built to scale and specification.
- Social and digital assetsProfile images, templates and image styles that match the site.
- Product labels and packagingArtwork for labels and packaging, print-ready and consistent with everything else.
- Full ownershipEvery file, in every format, yours outright on completion.
How brand work runs.
Understand the business first.
A conversation about where the business has come from, who buys from it and what you want people to feel. The strategy that comes out of it is a page, not a book, and every later decision is checked against it.
- Positioning and audience
- Tone of voice
- What success looks like
Design the system, not just the mark.
Two or three directions, each shown on the things you actually use: a sign, a phone screen, a business card. One is refined into a full identity, tested at the sizes and in the places it will live.
- Concepts shown in context
- Refinement with you
- Guidelines written as it is finalised
Apply it to the things you use.
The identity is rolled out across the website, stationery, signage and social accounts so it arrives everywhere at once. Consistency is what makes a brand feel established, and it is the cheapest marketing there is.
- Website designed in the new brand
- Print set up for the printer
- Templates for the things you make yourself
Brand design in practice.
Brand work most often runs alongside a new site, so the web design and development page is the natural next read. For the words that carry the brand, copywriting covers tone of voice as well as search.
Often paired with.
Web Design & Development
Bespoke, fast websites designed to win customers, not just look the part.
Learn more about web design & developmentSearch Engine Optimisation
Technical, local and content SEO that moves you up Google and Bing for the searches that matter.
Learn more about search engine optimisationCopywriting
Words that explain what you do, answer what customers ask and give pages a reason to rank.
Learn more about copywritingBrand questions, answered.
The logo is one mark. The brand is everything that makes a business recognisable and trusted: the logo, yes, but also the colours, the typefaces, the tone of voice, the photography style and the rules that keep them consistent. Brand design produces the whole system; a logo on its own is only the start.
If your customers already understand what you stand for and the look just feels dated, a visual refresh may be all you need. If people are confused about what you offer or who you are for, strategy comes first: positioning, audience and message, and then the visuals follow. I will tell you which you need after one conversation.
Often that is the right call, especially for an established business with recognition to protect. A refresh tidies proportions, modernises type and fixes how the mark works at small sizes, without throwing away what customers know.
Logo files in every format you will ever be asked for, colour values for screen and print, typefaces and licences, and a short guidelines document so anyone producing material for you gets it right. Everything is yours outright.
Yes. Business cards, signage, vehicle graphics, brochures, product labels and packaging artwork, all set up correctly for the printer. The brand is designed for the screen and the page at the same time, so nothing has to be reworked later.
Ideally they run together: the identity is settled first, then the website is designed as the brand’s biggest expression. If you already have a site, the new brand can be rolled through it without a rebuild.
Let’s talk about your brand.
Describe what you are using at the moment and what bothers you about it. A photo of the current logo or sign is a perfectly good start, and I’ll say whether brand design, a refresh or just a better website is the answer.
- 1You send a few lines.What the business does and what the website needs to do.
- 2I reply, personally.Usually the same day, with questions and a time for a call.
- 3You get a written proposal.Scope, stages and price for exactly that. No obligation, no hard sell.
Monday to Friday, 9am to 5pm. The person who answers is the person who builds.