Ecommerce · WooCommerce
WooCommerce shops that are fast, lean and yours.
If you are looking for a WooCommerce developer, Devon has plenty who will install a theme and thirty plugins. I build the other kind of shop: a purpose-made theme, only the code it needs, proper hosting, and a catalogue and checkout designed around how your customers buy. I have built and managed a lot of them.
Why I recommend WooCommerce first.
Own the shop. Pay less over time. Sell the way you actually sell.
WooCommerce is WordPress with a shop inside it, and the thing that matters most about it is that it is yours: the code, the design, the data, the hosting. No monthly platform fee, no transaction fee on top of the card fee, and no rules about what your shop can and cannot do. Over five years a modest shop usually costs less than on a hosted platform; a complex one costs a great deal less.
It also bends. Configured products, trade pricing, bookings and subscriptions alongside products, accounts for trade customers, integrations with your accounts package and stock system: all of it is possible, and where no plugin does it well, I write one. The catch is that it has to be built properly, which is the whole of the difference between a WooCommerce shop that flies and one that crawls.
What you get.
A WooCommerce shop built the lean way.
- Purpose-made themeDesigned for your shop and coded from scratch, with no page builder and nothing you do not use.
- Only the plugins it needsEach one chosen for a reason, kept to a minimum, and replaced with a custom plugin where that is lighter.
- Catalogue and variationsCategories, attributes, variable and grouped products, stock and search set up so the shop is easy to browse.
- A fast, simple checkoutGuest checkout, Apple Pay, Google Pay and PayPal, delivery costs shown early, and the fewest fields possible.
- Payments, shipping and VATStripe, shipping rules by class and zone, Royal Mail and courier labels, VAT handled correctly for UK and abroad.
- Proper hostingLiteSpeed servers with caching tuned for WooCommerce, a CDN, daily backups and monitoring.
- Speed as a measurementA performance budget on every template and a green PageSpeed score on a phone before launch.
- Shop SEO foundationsCategory and product pages structured to rank, product schema for prices and reviews, clean URLs and redirects.
- Ongoing managementUpdates tested before they go live, security, backups and small changes, so you run the shop and I keep it running.
How a WooCommerce project runs.
Structure first.
Categories mapped to what people search for, product data agreed as a template, shipping and tax rules written down. Most WooCommerce problems are catalogue problems in disguise, so this is where the time goes first.
- Category plan
- Product data template
- Shipping, tax and fulfilment rules
Build it lean.
A theme written for the shop, templates held to a performance budget, and plugins added only when they earn their place. Where the standard tools fall short, a custom plugin fills the gap without dragging in a hundred features you will never use.
- Custom theme
- Minimal, audited plugins
- Custom code where it is lighter
Launch and look after it.
Test orders placed and refunded, redirects from any old shop, payments switched to live. Then the monthly care that WooCommerce genuinely needs: updates tested on a staging copy, security, backups and speed checks, with a phone number that is answered.
- Safe launch
- Updates tested before they go live
- Monitoring and backups
Already on WooCommerce and struggling?
Slow, insecure, plugin-heavy shops are the most common rescue job I do.
The symptoms are familiar: a product page that takes five seconds on a phone, a checkout that fails on some cards, a plugin update that broke the layout, thirty plugins and nobody sure what half of them do, and a Google speed score in the twenties.
A review tells you which problems are quick (hosting, images, scripts, a handful of plugins) and which are structural (the theme, the page builder). Often a day or two of clean-up transforms a shop; sometimes a lean rebuild is the honest answer. Either way you get a straight assessment before spending anything.
Ask for a WooCommerce reviewWooCommerce in practice.
WooCommerce is one of two platforms I build shops on; the ecommerce websites page covers what every shop needs regardless of platform, and Shopify is the alternative when simplicity matters more than ownership. Once the shop is live, ecommerce SEO is what fills it with buyers.
Often paired with.
Ecommerce Websites
Online shops on WooCommerce or Shopify that are fast, easy to run and built to sell.
Learn more about ecommerce websitesSearch Engine Optimisation
Technical, local and content SEO that moves you up Google and Bing for the searches that matter.
Learn more about search engine optimisationCopywriting
Words that explain what you do, answer what customers ask and give pages a reason to rank.
Learn more about copywritingCustom Plugins
Plugins for WordPress, WooCommerce and Shopify built for exactly what your site needs.
Learn more about custom pluginsWooCommerce questions, answered.
Ownership and flexibility. With WooCommerce the shop, the code and the data are yours, there is no monthly platform fee and no transaction fee, and it bends to how you sell rather than the other way round. Over five years it usually costs less, and when you need something unusual, a custom plugin does it. Shopify is still the right call for some shops, and I say so on the Shopify page.
Badly built WooCommerce is among the slowest things on the web: a heavy theme, a page builder and thirty plugins will do that. Built lean, with a purpose-made theme, only the plugins it needs and proper hosting, it is fast. Every WooCommerce shop I build is held to a performance budget and scores green on Google’s speed test on a phone.
Yes, and it is a regular part of the work. The first step is a review: speed, security, plugin sprawl, checkout friction and what is lost in Google. Sometimes the fix is a day of clean-up; sometimes the honest advice is a lean rebuild. You get a straight answer either way.
Yes. I look after a number of WooCommerce shops month to month: WordPress, WooCommerce and plugin updates tested before they go live, backups, security monitoring, speed checks and small changes. The shop owner runs the shop; I keep it running.
Almost anything, because the code is open. Configured and quoted products, trade and retail pricing on one site, bookings and subscriptions alongside products, B2B accounts, integrations with your accounting and stock systems, and custom plugins written for exactly your process.
Yes. Products, prices, stock, offers, orders and shipping labels are all handled from the WordPress admin, which I set up to show only what you need, and I walk you through it at launch.
Talk to a WooCommerce developer who builds them lean.
Tell me what you sell and whether you have a shop already. I’ll say what I would build or fix, and give you a fixed price in writing. Most of my work as a WooCommerce developer starts with exactly that conversation.
- 1You send a few lines.What the business does and what the website needs to do.
- 2I reply, personally.Usually the same day, with questions and a time for a call.
- 3You get a written proposal.Scope, stages and price for exactly that. No obligation, no hard sell.
Monday to Friday, 9am to 5pm. The person who answers is the person who builds.